In today’s real estate marketplace, the use of house flyers is still an effective real estate tool for marketing homes.

They are routinely used as property information sheets for buyers to take during showings or an open house.

House flyers are also used in email campaigns, online marketing and social media promotions to create that first favorable impression and get buyers wanting to see the home in person.

Whether it’s a $150,000 house or a $1 million-plus property, the flyer has to be picture perfect and customized for the type of property being promoted.

Many successful agents use professional real estate photographers and graphics services to give the homes they list a clear competitive advantage.

I cannot over-emphasize the importance of professional real estate photography – especially for online marketing, where 90 percent of homebuyers begin searching for their dream home.

For printed flyers, heavier glossy paper makes a more favorable impression.

While house descriptions and other detailed information is important, top listing agents will focus on photos, including plenty of visually appealing photos that showcase the home for sale in all its beauty.

If the flyer is online or outside the house, savvy agents will invite action to help sell the home.

Great calls to action include inviting the prospective buyer to tour the house in person or providing additional property and neighborhood information to the prospect.

Tips to magnify online marketing efforts:

  1. Include the flyer in all social media marketing.
  2. Include the flyer on the Multiple Listing Service (MLS).
  3. Use professional email campaigns to target prospective buyers.
  4. Identify and capture all real estate leads.
  5. Follow up with all interested parties.
  6. Share the feedback with sellers.

Print marketing can be enhanced by using compelling headlines, descriptive details, and plenty of “wow” photos that make the property sparkle and shine.

Larry Stoller is the broker-owner and Realtor with Real Estate Five of the Lowcountry. or