Did you know that most buyers will make a decision – “love it,” “like it” or “not crazy about it” – when they first pull into the driveway before they even enter the home? Furthermore, with a majority of buyers searching for their dream home online, they might never even ask their agent to show them your home if their internet impression doesn’t wow them.
Creating that “Wow” impression is where professional real estate photography takes center stage – showcasing your home, highlighting your home’s best features, and impressing potential buyers when they first see your home online.
I speak to successful real estate professionals all the time. They all agree they will settle for nothing less than professional photography for all the homes they list and sell. Some agents also assist their clients with getting the home ready to show before the photographer arrives.
Savvy agents and professional photographers know what it takes to: 1. Get your home noticed, 2. Get your home shown, and 3. Get offers rolling in.
In addition to pricing your home correctly and wowing potential buyers with beautiful photos, some agents also add compelling captions to all the photos.
Since property photos get propagated throughout the internet, the quality and quantity of your home photos will make your home a top contender. You’ve heard the expression that “a picture is worth a thousand words.” Well, it’s those stunning photos will begin telling the story of your home.
In a study by the National Association of Realtors (NAR), homes that were professionally photographed sold faster and for a higher price than those that were not.
A report by Google and NAR indicated that online real estate searches on Google went up 243% in the past three years. Most every buyer I speak to uses Zillow to search homes for sale.
The hunt for a home has turned digital! More and more, real estate professionals are using online real estate directories, social media platforms, and professional real estate photography to market their listed properties.
Larry Stoller is a broker and Realtor with Real Estate Five of the Lowcountry. Larry@RealEstateFive.com, RealEstateFive.com, SunCityOpenHouses247.com