Submissions for a prior year’s Bra Project. The unveiling of this year’s artful bras will be held at 4 p.m. Oct. 3 at Pinnacle Plastic Surgery, 7 Mallet Way in Bluffton. COURTESY PINNACLE MEDICAL GROUP

In recognition of October as Breast Cancer Awareness Month, the fifth annual Bra Project will make the rounds through Beaufort County. The event will once again benefit DragonBoat Beaufort and local breast cancer survivors.

Local students from Hilton Head High School, May River High School and Bluffton High School have been invited to custom-design a bra and enter the competition. In total, 10 bras will be selected.

A kickoff unveiling event for these bras will be held at Pinnacle Plastic Surgery, founders of the event, at 4 p.m. Oct. 3 at the practice, 7 Mallet Way in Bluffton. The Bra Project will then go on tour throughout the Lowcountry for the entire month.

Locations include: Tanger 1 Outlets, 1256 Fording Island Road, Bluffton; Breast Health Center Bluffton, 75 Baylor Drive, Suite 100; Pinnacle Plastic Surgery; Keyserling Cancer Center, 989 Ribaut Road, Beaufort; and Thibault Gallery, 815 Bay St., Beaufort. Tour dates will be announced soon.

Votes and donations will be collected for the public’s favorite submission at each of the exhibit locations.

This year, local artists were invited to participate in a non-competitive portion of the project.

All pieces will be auctioned off at the grand finale celebration, The Bra Project: Bras and Bubbly, which will be held at the Thibault Gallery from 6 to 8 p.m. Oct. 24.

During the Bras and Bubbly event, the students’ bras will be on display and the winner will be announced. Proceeds for the event will benefit DragonBoat Beaufort. Tickets are $25 and can be purchased at by searching “Bras and Bubbly.”

“So many of our patients are affected by breast cancer and we see first hand how someone’s family, work, confidence and overall quality of life can be impacted,” said Dr. Audrey Klenke, plastic surgeon and principal of Pinnacle Medical Group. “As a practice, Pinnacle Medical Group is dedicated to supporting the breast cancer community and our neighbors who are facing the fight with cancer. This annual fundraiser is our way of helping and we encourage everyone in the Lowcountry to join in our effort.”

DragonBoat Beaufort is a non-profit organization that started in 2012 when a group of cancer survivors was inspired by “Awaken the Dragon,” a documentary shown at the 2012 Beaufort International Film Festival. The goal of the organization is to assist cancer patients who live, work or receive treatment in the Lowcountry.

For more information, contact Melody Jones at or 843-815-6699, ext. 1009.