According to the National Association of Realtors and other sources,  in 2020, 97% of homebuyers used the internet in their search for homes. This is a huge must-be-reached audience; therefore, internet visibility must play a major role in your real estate agent’s marketing plan.

If you plan to sell your home, make sure that your Realtor’s marketing includes online visibility on all the popular high traffic websites that buyers frequently visit to search for homes. Effective use of social media sites also increases a property’s presence, broadens its reach, and helps it be more easily located.

Hilton Head Island continues to be one of the hottest vacation spots in the U.S., and Bluffton continues to grow at a very fast rate. Many home buyers relocate to the Lowcountry from other states, some from other countries. It is very important to have your home well represented on the internet in order to reach these potential home buyers.

Getting effective internet real estate exposure requires resources, time and knowledge. It is best accomplished by the concerted effort of progressive real estate companies and proactive agents. There are a number of real estate brokerages and agents in our community who effectively use online marketing to promote properties and bring home buyers to our area.

In addition to using the local ( and national ( Multiple Listing Services, all local area listings are automatically displayed on Zillow once they are active on the Hilton Head MLS. The use of social media sites like Facebook and Next Door also attract visitors looking for homes and real estate information.

Currently, Zillow is the leading real estate website in the United States, receiving more than 36 million visits per month  in 2021! Tech savvy agents know how to utilize professional photography, engaging property descriptions, and compelling captions that make your home stand out from the competition.

Real Estate agents also use state of the art lead generation software to capture all leads and identify prospective buyers – effectively following up with them to show them properties and/or provide additional information.

Today’s tech-oriented top-producing agents also use individual and exclusive property websites that syndicate property listings to more than 200 online real estate directories.

The more online exposure the better!

Larry Stoller is a broker and Realtor with Real Estate Five of the Lowcountry.,,