To the Editor:

I grew up in the ’60s – such impressionable years. Music was a big part of our lives. There seemed to be a never-ending pool of talented songwriters, singers and musicians. 

The “British invasion” brought a whole new dimension to music. I actually convinced my kid sister that the Beatles were bugs that could sing. She never forgot how I tricked her to this day. 

Funny how the “60s” no longer represents my youth. It is now tied into my age group. And yet the music of the past still resonates with me today. Unfortunately, it has taken on a whole new meaning. 

If we haven’t already been driven crazy by the repetitive and ever-annoying commercials on TV, the songs of the ’60s and ’70s are now used to sell anything from home remodeling to car insurance, to appliances, to ketchup and so on. Here is where sentimentality and fond memories get cashed in for commercial profit. 

Let’s fast forward to the early 2000s. Enya sang a beautiful song called “Only Time.” Besides the profound lyrics, one could easily become mesmerized by Enya’s mystical and enchanting voice. 

But what happened to this song after 20 years? It is now part of a mac-and-cheese commercial. This was a heartbreaker for me – or more like a heart-clogger, considering the product. 

And I thought “cancel culture” was only a tactic of the far left. Commercial advertisers and the music industry are doing a pretty good job of spreading their own unique brand of it, too.

     

Gene Ceccarelli

Okatie