Lowcountry Regional Transportation Authority’s “Being Kind is a Breeze: ChalktheStops” kindness campaign from August 2020 was recognized with a first-place transit marketing and communications award.
The award, known as an AdWheel Award, was given by the American Public Transportation Association (APTA) and is one of the most prestigious honors that transit agencies and their industry partners across North America can receive for excellence in marketing and communications.
The kindness campaign was targeted at Breeze Trolley passengers, Palmetto Breeze Transit riders, social media followers, community stakeholders, resort visitors and guests, and others.
The social media-based campaign occurred the same day as the Hilton Head Island-Bluffton Chamber of Commerce-sponsored event to spread kindness across the area with chalk art and messages of kindness.
As a first-place award winner, the campaign remains eligible for an APTA Grand Award, to be announced later this summer.