Smashing through their previous record for charitable giving, the 12th annual Pledge the Pink breast cancer event raised over $715,000!

More than 1,500 attended the event at Fripp Island Resort Oct 20-23, with registrants coming from 48 states and eight countries this year. Joining them were a few friends, family, supporters and volunteers numbering well over 2,000 people who participated in the four days of festivities.

The long weekend included three 10-mile courses that registrants walked or ran on Hunting Island, Habersham and Fripp Island for a total of 30 miles. Among the “flock stars,” as participants are called, some chose to test their best time on the course, while some were content to merely walk the trails and soak in the scenery.

“Each day is different and unique in its own way. They love Hunting Island with its beautiful beaches and nature trails,” said Laura Morgan, founder of Pledge the Pink. “But this was the first time we took them to Habersham, and they were absolutely blown away by the community’s beauty and architecture. And of course, there’s Fripp Island, who always rolls out the pink carpet for us in a way that is unmatched.”

The four-day event travels to different locations in the Lowcountry every year, bringing in thousands of tourists during the shoulder season. The “heads in beds” value the event brings to the Lowcountry is second only to the value of hope and financial assistance Pledge the Pink offers women in our community. 

Their mission is to raise money for breast cancer screening, treatment, and research, and the majority of those funds remain here in the Lowcountry.

Last year, for example, Pledge the Pink raised $453,498 and well over half of that was donated to MUSC Hollings Cancer Center, Beaufort Memorial’s breast care program, and to Volunteers in Medicine on Hilton Head and Bluffton. Pledge the Pink also funded 22 other charities in 2021 including the National Breast Cancer Foundation, Mayo Clinic, and the Breast Cancer Research Foundation. The fundraisers themselves get to choose the charity they want their funds to be donated to.

Pledge the Pink will be held on Oak Island, North Carolina, for their 2023 event, one of the event’s first ventures outside of the Lowcountry. 

Go to to register, sign up to volunteer, or make a donation.