According to the National Association of Realtors and other sources, in 2021, 97% of homebuyers used the internet in their search for homes. This is a huge must-be-reached audience – and internet visibility must play a major role in your real estate agent’s marketing plan.

If you plan to sell your home, make sure that your Realtor’s marketing includes online visibility on all the popular high traffic websites that buyers frequently visit to search for homes. Effective use of social media sites also increases a property’s presence, broadens its reach, and helps it be more easily located.

When your home is listed it is immediately displayed on All active listings are then automatically displayed on, Zillow, and numerous other online real estate directories where home buyers shop for their dream homes.

Some savvy real estate agents also use NextDoor, a neighborhood-specific app, to showcase the homes they list and find buyers who might be interested in specific neighborhoods. Sometimes, current residents might know of out-of-state friends and/or relatives who want to move into their community.

Just recently, we sold one of our listings in Sun City where a neighbor down the street had a sister who wanted to move to the community. The neighbor told her sister about the home and also contacted the seller. The seller told us, we set up the showing, and the house sold for more than asking price.

What’s unique about NextDoor is that real estate agents can easily interact with homeowners in specific Bluffton and Hilton Head neighborhoods. This interaction can lead to a wealth of home sellers, home buyers and/or those who know folks who want to move to paradise here in the Lowcountry.

NextDoor is also very effective in advertising open houses and providing website links to virtual open houses with photos and detailed information. It is an excellent supplement to open house newspaper advertising.

Larry Stoller is a broker and Realtor with Real Estate Five of the Lowcountry.,