Holiday Shop Hop to return supporting Memory Matters

The Lowcountry’s Holiday Shop Hop for Memory Matters will return this November, bringing together local businesses and shoppers for two days of community giving and festive fun.

The charity shopping event will be held Thursday, Nov. 6th, 2025, on Hilton Head Island, and Thursday, Nov. 13th, 2025, in Bluffton. Participating boutiques will donate 10 percent of all sales from those days to Memory Matters, a Hilton Head–based nonprofit that provides programs and support for individuals living with memory loss and their caregivers.

The Holiday Shop Hop follows the success of a spring edition earlier this year that saw strong participation from residents and merchants across the area. Organizers say the holiday event aims to capture that same community spirit while adding a seasonal touch with festive décor, refreshments and early gift-shopping opportunities.

“This event is all about local love—supporting our small businesses while lifting up a cause that touches so many Lowcountry families,” said co-chair Kathryn Mademann in a statement. “Every purchase helps keep vital programs available year-round.”

Co-chair Julie Martin added that the community’s enthusiasm has been inspiring. “We saw firsthand how shopping local can make a real difference—and now we’re bringing that same spirit to the holidays,” Martin said. “It’s heartwarming to see how our community continues to show up for Memory Matters.”

Memory Matters offers education, counseling, and respite services for families navigating dementia and cognitive challenges. Funds raised from the event help sustain those programs throughout the year.
A full list of participating shops and event details are available at www.mymemorymatters.org/shophop-2025

In addition to shopping, attendees can learn more about Memory Matters’ programs—including caregiver support, respite services, and brain-health education—at select participating stores.

Join your neighbors and friends for this holiday tradition in the making. Together, we can shop small, give big, and make memories for families across Hilton Head Island and Bluffton.

For more information about the Holiday Shop Hop for Memory Matters or to find out how to participate, call 843-842-6688 or visit www.mymemorymatters.org.