Real estate top producers have many daily duties and responsibilities. These activities might be income-producing or administrative, but they are typical in the life of a successful real estate agent.
Administrative duties include:
- Expediting real estate documents and agreements
- Coordinating showings, appointments and open houses
- Preparing house flyers, advertisements and other promotional materials
- Initial and ongoing data entry of listing information and photos
- Implementation, modification and reimplementation of marketing listings
- Managing and maintaining customer and client databases
- Responding to telephone calls, emails, etc., from current clients and potential customers
- Analyzing active, pending and sold listings to ensure optimal listing marketability
- Keeping all real estate and listing information updated in print media and online directories
- Providing consistent communication to all home selling and home buying clients
Because administrative duties consume so much time, many agents employ an assistant to help them complete the day-to-day tasks. They are then able to do more income-producing activities and become more effective in getting homes sold.
Lead generation (finding clients) is one of the most important jobs of real estate agents who are at the top of their game. Spheres of influence (SOI) is one strategy that generates leads based upon people that the agent knows (family, friends, neighbors, acquaintances, business associates and social contacts).
As a matter of fact, every person an agent meets might be a potential client or a referrer of clients. This means that part of an agent’s day will be spent meeting and speaking with lots of people – giving out a lot of business cards – and following up with those contacts accordingly.
Face time (i.e., keeping the agent’s face and name fresh in the minds of all potential clients) is very important and is best accomplished by effective and ongoing print advertising.
Floor time (greeting walk-ins and taking telephone calls) is another way that agents connect with new prospects.
In today’s world, many leads also come from online inquiries from potential buyers (and sellers) who see listed properties for sale and then contact the respective agent to get more information or to set up a property showing.
It’s not easy for real estate professionals to balance their time and complete the many daily activities – but that’s what the successful agents do.
Larry Stoller is a real estate consultant and advertising executive who loves living in Bluffton and helping real estate agents and sellers get homes sold.