Recently, I’ve been focusing my articles on the more mature woman. The youngest of the baby boomers are now 52 – where did those years go?

It’s been said that aging isn’t for the weak; I’m finding that out every day.

My job is to do my best to keep us looking young. The right haircut can make us look 10 pounds lighter and 10 years younger than we are. Who doesn’t want that?

We haven’t talked about skin and makeup. I don’t sell makeup, nor do I do makeup in the salon; however, I am a makeup artist and do makeup regularly for brides and events.

Many of my clients have asked me for suggestions and tips on makeup application.

Obviously, everyone is different, but there are some general do’s and don’ts for maturing women.

As we age, our skin becomes drier and, because of collagen loss, wrinkles form and texture is thinner. Skin care products that have hyaluronic acid help to plump your skin to minimize the appearance of fine lines.

As a rule, less is more as we age. It would be more logical to think that more would be better to camouflage the imperfections; however, the opposite is true.

A liquid foundation that isn’t thick or dense will even skin tone without settling in the creases, making them more obvious instead of less. Powder foundation is less effective.

As we get older, our eyebrows and lashes have a tendency to become sparse. Again, trying to make them look the way they used to look draws unwanted attention to the problem.

Using light brow powder and minimal mascara to slightly darken the brow area is much better than trying the lash thickening mascara and dark brow pencils.

Lining the eyes in the top and bottom corners only will draw attention to the eyes, making them appear larger. Lining the entire top and-or bottom lids will make eyes look smaller.

A light lid primer is better than wearing any shadow, especially frosted shadow, that will only draw more attention to crepey eyelids.

Our cheekbones actually become more pronounced as we age. A light pink or coral on the cheekbone, not in the hollow of the cheek, is preferred to give that rosy, youthful look.

The lips become thinner when collagen begins to decline. Lip plumper may work temporarily, however a matte lipstick in the hue of the inside of our lips with a gloss over it is the best solution to making us look done but not overdone.

The most important product to make our face look finished, polished and pretty is a micro-fine face powder brushed on very sparsely.

This will absorb oil, minimize shine and even out skin tone without looking like it’s caked on.

The proper powder will give the face a porcelain appearance.

Concealer should be used minimally so as not to draw attention to whatever you are trying to conceal. Both foundation and concealer should be in the yellow family.

This makes the skin look warmer and tones most imperfections.

I hope these tips will help in the quest for the fountain of youth.

Remember less is best.

Joy Ross is owner of Style It Salon in Old Town Bluffton.