Bluffton brand lands in 222 Walmart stores

Wendala’s LowCountry Sugar Scrub, a skincare brand born at a Bluffton farmers market, has secured a national retail deal with Walmart, with products now featured in 222 stores across the United States.
The handcrafted sugar scrubs are displayed on endcaps — high-visibility spots at the ends of aisles — positioning the small business for increased exposure and customer reach.

The launch marks a significant milestone for founder Wendy Kushel, who began selling her exfoliating hand scrub with little more than a spray bottle and portable sink. The brand has since expanded into a full line of sugar scrubs for hands, body, lips and shaving, all made with clean, nourishing ingredients.

“From farmers market tables to Walmart shelves — we’ve scrubbed our way here one jar at a time,” Kushel said in a statement. “We’re thrilled to bring our playful, powerful products to a national audience.”

Alongside the retail expansion, Wendala’s also achieved certification from the Women’s Business Enterprise National Council (WBENC), a designation recognizing women-owned and operated businesses. The certification supports the company’s mission to promote female entrepreneurship and business leadership.

Wendala’s LowCountry Sugar Scrubs are available at participating Walmart locations and online.
For more information, visit wendalas.com.