Bluffton market shows strength beneath shifting numbers

Bluffton’s real estate market continues to favor sellers, although the latest figures show buyers moving more deliberately. Inventory remains steady, contract activity is growing, and closings continue at a healthy pace. The biggest change is that homes are taking longer to sell, making pricing and preparation increasingly important.

There are currently 707 active listings in Bluffton, nearly unchanged from 710 in last month’s report. That decrease of just 0.4% means buyers have about the same number of choices, while sellers face a consistent level of competition. Inventory has not risen enough to shift control of the market, but buyers can afford to compare homes carefully rather than rushing into every

Average cumulative days on market rose from 76 days to 109 days, an increase of 43.4%. This does not mean every home is taking more than three months to sell. Older listings can have a meaningful influence on the average. Still, the increase sends a clear message. Buyers are being selective, and sellers who start too high may spend more time on the market before making an adjustment. Homes that are priced correctly and show well remain in the strongest position.

Contract activity continues to be encouraging. Bluffton has recorded 1,588 properties under contract or active under contract this year, up from 1,423 last month. That gain of 165 transactions, or 11.6%, shows that buyers are still making decisions despite the slower pace. Demand has not disappeared. It has simply become more thoughtful and more sensitive to price, condition, and location.

Closed sales reached 1,515, an increase of 181 sales, or 13.6%, from last month’s total of 1,334. Bluffton is averaging approximately 199 closings per month. With 707 active listings, that produces about 3.6 months of inventory.

Six months is considered a neutral market, so 3.6 months represents a solid seller’s market. Buyers have choices, but supply is still not high enough to give them full negotiating control. Sellers retain an advantage, although the longer marketing time means that advantage should not be mistaken for permission to overprice. The market is rewarding sellers who listen to early feedback and respond thoughtfully.

The median sales price is now $554,121. That is 1.2% below the comparable 2025 figure and 1.2% below 2024, while remaining 2.4% above 2023. The result suggests pricing has been remarkably stable over the past three years. Changes in the mix of properties sold can move the median, so the figure does not mean every Bluffton home changed in value by the same amount.

Overall, Bluffton remains active and seller friendly, but the market has become more disciplined. Buyers can take time to evaluate value, while sellers who combine realistic pricing with strong presentation can still achieve excellent results. That balance creates a healthier environment in which good decisions matter more than urgency, and both sides can approach a transaction with clearer expectations in today’s more measured market.

Dan Prud’homme is the Visionary & Success Coach of The Prud’homme Team at William Raveis Real Estate. dan@danprudhomme.com theprudhommeteam.com