RBC extends title sponsorship of RBC Heritage

The RBC Heritage will continue as one of the PGA TOUR’s premier events on Hilton Head Island for years to come following a new multi-year extension of RBC’s title sponsorship.

The announcement, made Aug. 18th by the PGA TOUR, RBC and the Heritage Classic Foundation, ensures the bank’s name will remain tied to the Lowcountry’s largest annual sporting event. RBC has served as title sponsor since 2012, while Boeing remains the tournament’s presenting sponsor after signing an extension earlier this year.

The 2026 RBC Heritage, part of the PGA TOUR’s Signature Event series, is scheduled for April 16th-19th at Harbour Town Golf Links.

A signature role
“As the title sponsor of two events on the PGA TOUR schedule, RBC plays an essential role in golf, providing both critical development at the amateur level and life-changing moments for the world’s greatest players,” said PGA TOUR CEO Brian Rolapp.

“We are grateful to extend our relationship with RBC … as well as the RBC Heritage, the Signature Event culminating across the marina from Harbour Town’s iconic lighthouse.”

The tournament is one of only a handful of Signature Events on the TOUR schedule, featuring elevated purses and elite fields.

Community and economic impact
Organizers and sponsors underscored the Heritage’s role as both a world-class golf tournament and a major driver for South Carolina’s economy.

“We are pleased to extend our long-standing relationship with the PGA TOUR, and to continue working with our partners to elevate the RBC Heritage … for players and fans,” said Mary DePaoli, Executive Vice President and Chief Marketing Officer at RBC.

“These world-class tournaments are also becoming powerful drivers of economic and social impact, with more than $56 million raised for local charities across North America, and nearly $250 million of economic impact generated in 2024 alone.”

Since 1987, the tournament’s charitable arm, the Heritage Classic Foundation, has distributed more than $52 million to nonprofits in the Lowcountry and across South Carolina.

“We are thrilled that RBC has extended our partnership, as their continued commitment strengthens our world-class PGA TOUR event on Hilton Head Island and fuels its profound impact across South Carolina,” said Steve Wilmot, Heritage Classic Foundation President and RBC Heritage Tournament Director. “The RBC Heritage is a major economic driver for our state and a powerful force for good. Having a steadfast partner like RBC allows us to grow our mission and deepen our reach, and we look forward to this exciting next chapter together.”

A Lowcountry tradition
First played in 1969, the Heritage has become one of the TOUR’s most iconic stops, with its lighthouse backdrop at Harbour Town Golf Links recognized around the world. Winners include Jack Nicklaus, Arnold Palmer, Davis Love III and Matt Fitzpatrick, who captured the plaid jacket in 2023.

The RBC Heritage will again bring international attention to Hilton Head when it returns in 2026, broadcast by CBS, GOLF Channel, ESPN+ and international partners through the TOUR’s World Feed.