The perm is making a comeback

I am excited to say that after many years of trying to keep our hair pin straight, painstakingly in our climate, the perm has made a comeback. Yes, I said it, the perm. Big 80’s hair is in again as is the perm - but today’s version offers softer, easier-to-maintain waves.

Most everyone has a memory, albeit not always a great one, about a past perm.

Let me begin by saying that the memories should be just that, a memory. Today’s perms can create natural-looking, beachy waves that require minimal styling. Unlike the harsher chemical treatments of the past, current techniques are gentler and can be combined with color services when performed by a licensed professional.

Experts advise that the service should be done in a salon to ensure correct wrapping, rinsing and wave size. Pre-treatments may be needed to strengthen hair that has been previously colored, and at-home care with professional-quality shampoo and conditioner is key to keeping hair healthy and shiny.

Post-perm TLC at home is of utmost importance. The care you take at home keeps your hair looking healthy and shiny even though the hair has been chemically treated, again for the people in the back: your hair is chemically treated. Using a proper shampoo and conditioner can help keep your hair looking its best.

The style is gaining popularity among both men and women. Alongside longer styles for men, perms allow for long, sexy, wavy hair. And they are popular among teenage boys who want the “broccoli” style — a popular look that uses a perm to add volume and texture.

With the right stylist, technique and aftercare, the modern perm can offer a healthy, low-maintenance and versatile option.

Joy Ross is the owner of Style It Salon. styleitsalon.com, 843-338-1530.