USC Beaufort, Novant Health announce athletics partnership
The athletics department at University of South Carolina Beaufort has entered into a new multi-year partnership with Novant Health aimed at supporting student-athletes and strengthening athletic programs across the university.
As part of the agreement, USCB has officially named its basketball court Novant Health Court. The court is located inside The Cove, the university’s athletic arena, and now features Novant Health branding recognizing the organization’s investment in USCB Athletics.
The partnership was formally announced Wednesday evening, Jan. 8th, between two basketball games at The Cove. University officials said the agreement will provide support across all USCB athletic programs, including facility upgrades and enhancements to athletic resources intended to improve student-athlete development and the overall athletic experience.
“At Novant Health, our commitment to the Lowcountry goes beyond a logo on the court,” said Joel Taylor, president of Novant Health’s Hilton Head area. He said the partnership reflects an investment in the health of student-athletes, fans and families, while also supporting a university that plays a role in educating future healthcare professionals.
USCB Interim Director of Athletics Genia Montford said the partnership will benefit all athletic programs.
“This partnership is truly exciting for all of our programs,” Montford said. “The support provided through this multi-year agreement will enhance our facilities and resources, elevate the student-athlete experience and help position USCB Athletics for continued growth and success.”
University officials said the collaboration aligns with Novant Health’s broader commitment to community wellness through partnerships with local colleges, schools and athletic organizations throughout the Lowcountry. Those partnerships are intended to promote wellness, injury prevention and access to high-quality healthcare, while strengthening institutions that bring communities together.
USCB Athletics officials said they expect the partnership with Novant Health to have a lasting positive impact on student-athletes and programs in the years ahead.
More information about USCB Athletics is available at uscbathletics.com.
